Customer:

UNILEVER Latam

Campaign:

Relationship Marketing Program

Target:

Identify the most profitable household current and potential terms (heavy household) Building a database with a detailed survey of their habits and preferences.

Development:

. The project covers 21 brands of Unilever, in 12 product categories.
. Design and implementation of database marketing program.
. Construction psicodemográficos analysis and segmentation of the database
. Design and implementation of program-based Relationship Marketing communications and rewards for psicodemográficos profiles

Result:

It tripled the expected results, obtaining detailed information on 500,000 households

Customer:

Asepeyo Spain

Campaign:

Acquisition Program

Target:

Asepeyo, Mutual of Accidents and Occupational Diseases Social Security, wanted to grow in membership of autonomous work, led by the competition segment, thus requiring:
. Develop a program of acquisition costs and unsupported dimension of its sales force
. Choice and location of potential customers.

Development:

. Strategy acquisition program through interactive media, email marketing, microsites, web sites.
. Development, analysis and maintenance of the database of potential customers
. Design and development of all communication of program
. Monitoring, analysis and strategic redefinition

Result:

Asepeyo has positioned itself as one of the Mutual of Accidents and Occupational Diseases Spanish market leader in the sector of self-employed segment profitably, and all at a low cost of acquiring high worker.

Customer:

Disco Argentina

Campaign:

Relationship Marketing Program

Target:

. Develop the first loyalty program in the Retail area of Argentina, for one of the major industry groups
. Achieving an increase in group turnover of at least 5%
. Achieve a participation of at least 50% of the tickets would within the program
. Keeping costs within the projected budget for three years
. Loyalty and to recognize the best customers, and attract new with these features

Development:

. Strategic and Tactical Design progam
. Development of financial models, ROI
. Defining the strategy of awards
. Defining models of redemption for three years of the program
. Incremental LTV for first three years of the program
. Campaign adhesion, activation
. Advice on the design of the entire program communication, development, design and implementation of rewards catalog, email marketing, adehesión kit and POP material
. Membership base construction, maintenance, marketing segmentation and data base
. Development of standard operating procedures and training plan

Result:

. It met all quantitative targets and budgetary
. It exceeded expectations of increased sales in the first six months was achieved the support of 60% of customers to program
. The average ticket partner is 90% higher than in non member
. It currently has more than 2,700,000 of partners involved in the program.

Customer:

Panrico España

Campaign:

Relationship Marketing Programs

Target:

The company number 1 in Spain in bread and sweet pastries, should reposition one of its leading products on the market.
. Deepening the relationship with HEAVY CONSUMERS American products Donuts
. Target: boys aged 10 to 19 years
. Increased consumption
. Presentation and test of new products
. Find image closest to the target

Development:

. Strategic planning
. Development of the new image
. Strategy interactive media (web, microsites, emailing)
. Development of databases
. Definition of financial models, projections. ROI
. Training Plan, development of operational manuals
. Creativity and development of interactive communications, email marketing, website and banners
. Tracking and analysis

Result:

. More than 800,000 consumers in the club
. Increased average consumption of the partners
. Channel presentation and testing of new flavors
. Active participation of the target on brand web sites

Customer:

Telegiros España

Campaign:

Loyalty program

Target:

. Development of the first loyalty program in the field of money transfer to Spain, to one of the three largest companies worldwide. Keep the projected budget for the programs
. Increase share in remittances
. Customer loyalty: payer and agents, increased frequency and volume of shipments.

Development:

. Strategy and Tactics of programs for payer B to C and B to B for Agents
. Strategic and Tactical Design progam
. Development of financial models, ROI
. Defining strategy prizes
. Defining models of redemption for three years of the program
. Incremental LTV for the first three years of the program
. Campaign adhesion, activation
. Advice on the design of the entire program communication, development, design and implementation of rewards catalog, email marketing, adehesión kit and POP material
. Membership base construction, maintenance, marketing segmentation and data base
. Development of standard operating procedures and training plan

Result:

. It met all objectives
. Accurate Financial Forecasts
. Adhesion and activation of over 70% of contractors and 90% of the agents
. Increased shipping partners quarterly average
. Cost of the campaign within budget